Identifying Influencers on Social Media

Social network analysis of public health influencers

This project aims to assess health organization’s influence on social media to derive dissemination strategy recommendations. We designed a four-dimensional framework to analyze topic-specific influence on Twitter. We applied this framework to 1M+ tweets from health organizations and analyzed their influence about dietary sodium intake, one of the risk factors of cardiovascular diseases.

This project was led by Dr. Yanfang Su from University of Washington, School of Public Health



Sodium Reduction Policies in the U.S

This project compiled sodium reduction policies and laws in the U.S. from 1965 to 2022. This interactive dashboard allows users to analyze and visualize the distribution of policies by category, geographical region, and relationship with local sociodemographics. See website.

sodium-dashboard



Analyzing Influence of Public Health Organizations on Social Media

This project compiled sodium reduction policies and laws in the U.S. from 1965 to 2022. This interactive dashboard allows users to analyze and visualize the distribution of policies by category, geographical region, and relationship with local sociodemographics. See website.



Publications:

  • Mao L, Chu E, Gu J, Hu T, Weyner B, Su Y. A 4D theoretical framework for measuring topic-specific influence on Twitter: development and usability study on dietary sodium tweets. Journal of Medical Internet Research. 2023. doi:10.2196/45897 http://dx.doi.org/10.2196/45897 (paper)
  • Montoya A *, Mao L *, Drewnowski A, Chen J, Shi E, Liang A, Weiner B, Su Y. Tracking influencers in policy field on social media: a global longitudinal study of dietary sodium reduction tweets, 2006-2022. Journal of Medical Internet Research. 2024. doi:0.2196/54506 (paper)